The last time my team joined a company we became their top producer.
Attraction Marketing - How To Explode Your MLM Prospect List
When Ann Sieg unleashed her Renegade system on the network marketing world in 2007 the power of attraction marketing suddenly became established.
Let's face it, attraction marketing is nothing new but in the network marketing world, it has special significance simply because of the methods used in the industry since day one. Make a list, talk to friends and relatives, the three foot rule and basically, approach anyone and everyone about your business opportunity.
The problem with this system is that while it got results sporadically, it was unprofessional and just plain hit and miss.
The true success in lead generation comes in targeting the audience who are likely to be receptive to the opportunity you're promoting and putting your message in front of them.
That's where the power of attraction marketing lies. People come into your prospecting funnel because they want to be there. They are actually ready to look at a network marketing marketing opportunity.
Sadly, the majority of the network marketing community still don't get it and continue to chase prospects down relentlessly without consideration to that persons needs and wants.
Attraction Marketing - The Power Of The Internet
Ann Sieg made instant enemies when she proposed the use of the internet to attract leads into a person's network marketing business.
To those bogged down with old school methods the thought of re-educating themselves and their down line for some odd reason didn't resonate. Why we'll never know.
Here's an example of how powerful adopting attraction marketing online is compared to the pedestrian off line methods.
Off line, you find a prospect, you give then some initial information, take them to a couple of meetings and then hope they'll join your business. This whole process could take up to a month and that's just with one prospect.
More to the point, your prospecting net is not cast wide. In other words, you have a specific area to concentrate in and finding genuine prospects is like fishing for salt water fish in a freshwater river. They are scarce.
Online, it's a completely different scenario. You put up a website, a blog, create Web 2.0 properties such as a Squidoo lens, a Hub page or a Gather page and you drive targeted traffic to them.
Prospects come into your leads funnel not one at a time, but when done right, in droves. You have a marketing system in place which then serenades these prospects with valuable information. Some will join and some won't.
The difference between the two is, you not only have many more prospects to work with but your reach is not confined to a specific area; it's worldwide. That's the power of attraction marketing.
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